C T O     S O L U T I O N S   A R C H I T E C T     L E A D E R S H I P     D E V O P S     D E V E L O P M E N T    
Francisco Rodríguez Cala

Francisco Rodríguez Cala

Over half my life devoted to technology, I have delivered end-to-end solutions across a wide range of sectors and companies, consistently providing value, productivity, vision, and commitment.

📅
April 14th, 1977
(48 years old)
✉️
Email
meetworks@gmail.com
📍
Location
Sevilla, España
LinkedIn
profile

About me

Technology-driven professional with over 25 years of experience, consistently demonstrating responsibility, commitment, and excellence in every project. Guided by strong principles—loyalty, respect, integrity, and commitment—I believe that means matter as much as ends, firmly rejecting selfishness and superficiality. My innate curiosity for science and fascination with science fiction as a driver of innovation push me to seek increasingly efficient solutions, with lower cost and resource usage.

Ambitious yet balanced, I prioritize a fulfilling personal life: as a proud father of two daughters, I understand that ambition loses its value if it compromises family well-being or personal fulfilment. I am highly demanding—starting with myself—and my perfectionism constantly drives me to rethink how to solve problems in a smarter and more effective way.

A man of action rather than theory, I prefer to test emerging technologies in the real world, empirically validating their usefulness and relevance in each domain. I am a firm believer in technology as a vehicle to improve people’s lives, through well-designed systems, pragmatic solutions, and flawless execution. Throughout my career, I have navigated a wide variety of projects, worked with diverse teams, and learned from both successes and failures, all of which have shaped my professional vision.

Experience

CTO

June 2021 - Present

UNYQ DESIGN EUROPE, S.L.

Duration: 4 years, 10 months

Project Manager

April 2014 - June 2021

Grupo Hermanos Martín S.A.

Duration: 7 years, 3 months

CEO

May 2013 - March 2014

Self-employed

Duration: 11 months

Software Development Manager

January 2009 - April 2013

Aditel S.A.

Duration: 4 years, 4 months

CEO

January 2003 - February 2009

Self-employed

Duration: 6 years, 2 months

Analyst/Programmer - Project Manager

January 1998 - January 2003

Grupo MP S.A.

Duration: 5 years, 1 month

Freelance

January 1995 - December 1998

Self-employed

Duration: 4 years

Various initiatives and activities in the field of computer technical services, assembly and sale of computers, and training for individuals; as well as the development of small utility applications for various areas.

Administrative Assistant / IT Technician

January 1994 - December 1994

Colegio Sagrado Corazón (Las Esclavas)

Duration: 1 year

Education

Adobe Flex RIA Application Development Certification

Adobe

Rational Rose: Application Modeling using UML

Avante Formación

F.P. II - Specialist Technician in Management Development

SA.FA. - Ntra. Sra. De Los Reyes

Training Cycle - Administrative Assistant

SA.FA. - Ntra. Sra. De Los Reyes

Oracle 8 Database Administration

Avante Formación

E.S.O.

SA.FA. - Ntra. Sra. De Los Reyes

E.G.B.

Calderón de la Barca

Projects

Multi-platform mobile app - Prosthetics sector

Flutter Odoo RESTful Services Python Google Firebase Amazon Web Services (AWS) n8n

Available worldwide for Android and iOS, used by several hundred clinics around the globe.

The company's main sales channel, it allows clinics to easily perform a technical order process. Without the need for a 3D scanner and using photogrammetry techniques and low-cost devices, the clinic can provide precise patient information, from which a custom cover for their prosthetic leg is manufactured, providing better alignment to their lifestyle through attractive designs and materials suitable for different activities, and recreating the geometry of their healthy leg on the prosthetic one.

The app, in addition to being multi-platform from a single codebase, has solved various technical challenges, such as full integration with ERP business processes, fast synchronization of a large number of heavy photos, and a wizard-guided order process that dynamically adapts to centrally established configurations and requirements.

After order generation, the app integrates the entire lifecycle, including pre-check phase, mockup validation (preview of the final design to be manufactured), product delivery tracking, as well as RMA/Claims management.

Complete Odoo deployment - Prosthetics Sector

3CX MySQL Node.js Flutter CSS Javascript n8n PostgreSQL Python Odoo Amazon Web Services (AWS) Docker

Consulting, Implementation & Customization for the platform.

Analysis and definition of business processes and implementation of the Odoo ERP for the digitalization of the entire organization, in an international company dedicated to manufacturing customized accessories for prostheses using industrial additive manufacturing.

Initial situation: entire company managed with spreadsheets. Final situation: Defined, efficient, and productive business processes, hundreds of customizations, and numerous automations.

The implementation covers every business area: purchasing, pricing, sales, production/manufacturing, warehouse control, customer management/CRM, E-Commerce, project management, Documentation, Time Control, Vacation and Absence Management, HR, RMA/Claims, Shipping, ...

The solution had a progressive implementation process with zero business downtime, including data migrations, transitional tools, training, and integration with various legacy systems.

Automatic update of assortments and prices on fresh scales - retail sector

Java Java OSGi (Open Service Gateway Initiative) Oracle PL/SQL MySQL RESTful Services

Massive synchronization system of millions of records per day, for all scales in 150+ stores (average of 5 to 8 scales per store).

For this project, reverse engineering was performed on the manufacturer's data loading solutions to streamline the process and synchronize data at high speeds with transactional control.

The synchronizations govern the entire checkout of perishable products, determining price, ingredient list, allergens, and all visible information on labels.

In addition to complete granular control of store pricing for fresh products, this service allows the company to make real-time price changes in stores at any time of day; also enabling adding/replacing scales or even setting up entire stores in minutes.

End-to-end Electronic Shelf Label (ESL) Solution - retail sector

Solum ESL (Electroic Shelf Labels) Java Java OSGi (Open Service Gateway Initiative) J2EE PostgreSQL Oracle PL/SQL Android SDK RESTful Services

Project led and executed from start to finish, from concept to deployment and maintenance.

Massive use of electronic ink-based electronic labels in 150+ stores, in fresh products sections or those with high price rotation. Some stores were equipped with ESLs for 100% of the assortment.

Thousands of labels connected per store, operating in unison, with the ability to change design and pricing centrally and incorporate real product traceability information.

Custom integration with central services, coordinating ESL pricing with daily POS assortment updates, paper signage, etc.

Price updates are reflected on store labels in seconds.

Own app for pairing physical label with product, available to store managers, without dependence on technical personnel.

Considered a pioneering project in retail chains in southern Spain.

Mobile store management APP - retail sector

Android SDK Java J2EE Oracle SQLite PL/SQL SOTI MDM

Native Android app, used in 150+ stores, for managing requests and tracking provisioning (products requests to central), pricing, traceability, and general store operations.

Managing extensive assortments with thousands of references, the app has full integration with central services, providing store managers with provisioning suggestions based on real stock and real/projected sales, orders customization, products reception and batch management for perishable products.

Through the app, it is also possible to query assortment data from barcodes, check stock, and make inventory adjustments.

The entire device fleet is managed centrally with Soti MDM, from which devices are auto-configured, apps and their updates are deployed.

Product/pricing synchronization to stores, retail sector

Java Java OSGi (Open Service Gateway Initiative) Mosquitto Oracle Firebird Ansible PL/SQL MySQL RESTful Services

Advanced synchronization system for product definitions and prices from central to stores for a major supermarket company.

The synchronization automates the provision of assortment, pricing, and particular sales conditions for each store, with high data flow and low latencies, automatic retry systems, and process observability.

The system synchronizes multiple times a day (scheduled or on-demand) each business in seconds to 150+ stores, coordinating several million update records per day.

The update system is core to the business, providing sales conditions data for checkout POS terminals, assortment and price on scales in fresh sections (fruit, bakery, fish, ...), and all store signage (paper/electronic price tags, promotional signage, ....).

Web crawling service for the retail sector

Node.js SQLite Oracle

Multi-threaded application that automatically retrieves competitor pricing for decision-making and commercial strategy definition, especially in the e-commerce environment.

Discord Bot - Meta VR Referral

Node.js RESTful Services SQLite Amazon Web Services (AWS)

Custom Discord bot with full integration into Meta's VR ecosystem referral program. The bot provides a set of conversational commands through which a user can request a referral for purchasing VR headsets, apps, and games with a discount; allowing the community to provide said referral for mutual benefit.

The bot has some advanced features for complete referral lifecycle management, through confirmation mechanisms, rejection in case of failure, and cooldowns for the offeror, facilitating equitable distribution of opportunities in the community.

Probably the first bot of these characteristics in the world; after this one and given its success, similar clones have been created in other communities.

Discord Bot - Destiny 2 integration

Node.js RESTful Services SQLite

Custom bot with Bungie API integration, through which community users link their Bungie account to Discord, and the bot provides updated information on character class, power level, and specialization, as well as other additional functions.

Gamers collective website

Strapi Astro Heroku HTML CSS RESTful Services

End-to-end solutions for the music sector

Wordpress PHP MySQL Java

Creation of corporate website, music players, e-commerce, and various specialized social media management tools, for several record labels and music groups.

B2B Portal for the Public Sector

Java J2EE Javascript HTML CSS Oracle VMWare

Submission, Awarding, Execution, and Delivery of public tender, for the creation of a B2B Intranet/Extranet platform for companies, including various services such as company profiles, product catalogs, communication, and management software.

At the time, it was considered one of the first marketplaces with certified accessibility.

The project presentation was conducted jointly with the ONCE, and during it, a visually impaired person used the platform live to create a complete order.

EDI Implementation

XML Oracle Forms Oracle PL/SQL

EDI integration for the automatic processing of bundle preparation and shipments through custom development, for a textile manufacturing company, supplier to El Corte Inglés.

Digitization and OCR software

Delphi

Custom application for the Football Federation, through which all information related to registration forms of people enrolled in the federation is digitized and automatically extracted, with its corresponding incorporation into the database.

Creation of interactive portfolios for printing companies

Adobe Flex 2/3 (ActionScript 3)

Internet presence for companies

CommuniGate Pro PHP HTML CSS JSP ASP Apache Server

Creation of own infrastructure, from which end-to-end solutions were provided to companies, including domain management, corporate email accounts, business web development/design, and chat platforms

Custom software for Event Management

Delphi Interbase

For a multi-ownership company dedicated to organizing events of various kinds, such as weddings, conferences, and fairs

Corporate Intranet

Adobe Flex 2/3 (ActionScript 3) Microsoft SQL Server

For a IT Consultant company

In-house development of business web portal

PHP Oracle Firebird HTML CSS

Engine for creating Internet portals for companies, to build corporate websites with dynamic content and various configurable widgets.

Used in multiple companies, dozens of corporate websites successfully implemented.

Custom programming for industrial PDAs.

Oracle C

Picking/packing software for an international elevator manufacturing company

Corporate website internationalization for Macpuar S.A. (now MP Ascensores)

HTML

Management software for Lagos del Serrano Administrators

Delphi Interbase

Custom development of Shipping Software, retail sector

Delphi Oracle

ERP Development - Innicia

Delphi Firebird Oracle

Interactive CDs for taking elevator orders

Delphi

Multimedia applications with UX that simulated paper, allowing the creation of a complete order for a custom-manufactured elevator. It used CEBRA underneath for specifications validations, guiding questions to the customer, and subsequently preparing a valued quote.

C.E.B.R.A. (Associated Rules-Based Specifications Set)

Delphi

Intelligent parameterized system to implement complex logics, for automating technical tasks by unqualified personnel. The closest thing to an AI of the time. The parameters would be the neurons, interacting with each other through intensive use of recursion.

ERP Development - MIC2000

Delphi Oracle Project Manager

Custom software for Investment Management.

Delphi Interbase

ERP Development - Gesta

Delphi Oracle Project Manager

In-house development of the Gesta ERP software, used by a large elevator manufacturing company and later integrated into the standard MIC2000 ERP software.

Soft Skills

Ease for inventiveness and innovation.
Ease for inventiveness and innovation.
Ease for spoken and written communication
Ease for spoken and written communication
Permanent motivation for new learning and expansion of knowledge
Permanent motivation for new learning and expansion of knowledge
Responsible
Responsible
Seriousness in work
Seriousness in work
Team Leadership
Team Leadership
Teamwork ability
Teamwork ability

Technical Skills

3CX
3CX
Adobe Flash (ActionScript 2/3)
Adobe Flash (ActionScript 2/3)
Adobe Flex 2/3 (ActionScript 3)
Adobe Flex 2/3 (ActionScript 3)
Adobe Photoshop
Adobe Photoshop
Amazon Web Services (AWS)
Amazon Web Services (AWS)
Android SDK
Android SDK
Ansible
Ansible
AnythingLLM
AnythingLLM
Apache Server
Apache Server
ASP
ASP
Astro
Astro
C
C
Clipper
Clipper
Cobol
Cobol
ComfyUI
ComfyUI
CommuniGate Pro
CommuniGate Pro
CrewAI
CrewAI
CSS
CSS
dBase III / dBase IV
dBase III / dBase IV
Delphi
Delphi
Docker
Docker
Firebird
Firebird
Flutter
Flutter
Gimp
Gimp
Git
Git
Github
Github
Github Copilot
Github Copilot
GitLab
GitLab
Google Firebase
Google Firebase
GraphQL
GraphQL
Hasura
Hasura
Heroku
Heroku
HTML
HTML
Interbase
Interbase
J2EE
J2EE
Java
Java
Java OSGi (Open Service Gateway Initiative)
Java OSGi (Open Service Gateway Initiative)
Javascript
Javascript
jQuery
jQuery
JSP
JSP
LangChain
LangChain
Linux
Linux
LMStudio
LMStudio
MacOS
MacOS
Metabase
Metabase
Microsoft Access
Microsoft Access
Microsoft SQL Server
Microsoft SQL Server
Model Context Protocol (MCP)
Model Context Protocol (MCP)
Mosquitto
Mosquitto
MySQL
MySQL
n8n
n8n
NGINX
NGINX
Node.js
Node.js
Odoo
Odoo
Ollama
Ollama
Openclaw
Openclaw
Oracle
Oracle
Oracle Forms
Oracle Forms
Paradox
Paradox
Passbolt
Passbolt
PHP
PHP
PL/SQL
PL/SQL
PostgreSQL
PostgreSQL
Project Manager
Project Manager
Python
Python
RabbitMQ
RabbitMQ
RESTful Services
RESTful Services
Software Engineering
Software Engineering
Solum ESL (Electroic Shelf Labels)
Solum ESL (Electroic Shelf Labels)
SOTI MDM
SOTI MDM
SQL
SQL
SQLite
SQLite
Strapi
Strapi
Three.js
Three.js
Typescript
Typescript
UX Design
UX Design
Visual Basic
Visual Basic
VMWare
VMWare
Windows
Windows
Wordpress
Wordpress
XML
XML

Hobbies

3D Printing

3D Printing

Videogames

Videogames

Dj

Dj

Music Production

Music Production

Music

Music

Movies

Movies